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David Deckelmann in Credit unions, Member experience
Boost Credit Union Growth in 2025 with Member Feedback Surveys
As 2025 approaches, credit unions must embrace real-time surveys as a strategic tool to anticipate member needs, enhance experiences, and stay competitive in a rapidly evolving financial landscape.
David Deckelmann in Credit unions, Strategic Survey Ideas, Survey strategy
5 Survey Questions to Ask Your Unengaged Members—and How to Win Them Back
Discover five essential survey questions to reconnect with unengaged credit union members and actionable strategies to win them back.
David Deckelmann in Livesurvey product, Member Insight, Strategic Survey Ideas, Surveys
Credit Union Member Experience Tools: SurveyMonkey vs LiveSurvey vs Member Loyalty Group vs Raddon vs SoGo Survey
Credit union member surveys measure member satisfaction across a broad range of metrics. Credit unions can use this member feedback to add, eliminate, promote, or refine products and services. Survey responses also help credit unions find problem areas and pain points to be addressed.
David Deckelmann in Article, How-to Guide
Don’t Let Detractors Get You Down
Immediate follow-up and attempted resolution is also a powerful way to reduce negative word of mouth. In the old days, when a member was upset they would pick up the phone and call your contact center. Now, the member picks up their smartphone to angrily inform to their 432 Facebook friends how terrible their Credit Union is! Keep your Facebook profile clean by following up to negative survey responses immediately.
David Deckelmann in Article, How-to Guide
NPS Step-by-Step: How to Get Beyond the Numbers
It's important to recognize that the effort to measure and understand the member experience is not an expense, but rather it's an investment in creating more profitable members. A better Mx will create happier members which can have a big impact on your bottom line.
David Deckelmann in How-to Guide
Designing Your NPS Survey: Keep it Simple
Getting started with NPS is probably easier than you think. The most basic NPS survey is only two questions long. That's it. You can add more-- but you don't have to. Especially at first. There is power in its simplicity.
David Deckelmann in How-to Guide
Introduction: Your 2018 Member Experience Playbook
Thanks to cloud technology, NPS is finally accessible to small and medium-sized credit unions as well. CU's have always known how to "connect" but struggled to effectively manage the frequency and quality of these connections.
cuw in Article
Supercharge Your Surveys with Questions That Matter
Many a company has wound up making bad business decisions trying to guess what the millennial generation really wants. So how to find out what the next generation values about your relationship?
cuw in Article
Do Your Survey Questions Reflect Your Business Strategy?
Your Goals Have Changed. Why Haven’t Your Survey Questions? All credit unions have business goals that they want to achieve, whether it is improving a specific product’s effectiveness, offering more services to members, or growing their membership. But when it comes time to consider their member survey strategy, many credit unions fail to take their […]