LiveSurvey Blog

Credit union journey mapping from live survey

Credit Union Journey Mapping: What It Is and Why It’s Important

April 8, 2021

Journey mapping is a way to visualize or understand a person’s path from Point A to Point B. It has become an important tool in tracking consumer experience for many use cases… (more…)

Bad member experiences mean positive reviews with live survey

Turn Bad Member Experiences into Positive Reviews

March 16, 2021

David Deckelmann

Survey strategy

No Comments

Unless you live alone, you probably do some chores (we hope). And you probably get criticized more for undone chores than thanked for completed ones, right? Forget to clean the bathroom one time and then hear about it for months……

Credit union voice of the member program with livesurvey

4 Must-haves for Your “Voice of the Member” Program

February 9, 2021

David Deckelmann

Member Insight

No Comments

Credit unions today must compete with big banks and fintechs alike. To attract and retain members, credit unions must tap into the voice of those members. (more…)

Credit union member survey strategy with live survey

DIY Credit Union Member Surveys: Who, What, When, Where, and Why

January 15, 2021

David Deckelmann

Survey strategy

No Comments

In this post, we will explore the idea of using member surveys to improve service. Being based in the credit union industry, we’ll be looking at the topic from the perspective of credit unions who want to create their own…

Survey Comment Categorization Is Better Than NPS

December 2, 2020

David Deckelmann

Survey Metrics, Survey strategy

No Comments

Credit unions all across the US still cling to their NPS scores. And why not? It’s a recognizable metric that monitors direction and performance over time. Plus, it can be used for peer benchmarking—if you’re into that sort of thing.…

Credit Unions: Use That Marketing Consent Question!

November 19, 2020

David Deckelmann

Survey strategy

No Comments

Marketing consent questions should be used in far more surveys. That holds true especially for organizations that feel they don’t have as many marketing resources as they’d like. (more…)

Marketing attribution transaction surveys with livesurvey

Why You Need an Attribution Question in Transaction Surveys

November 5, 2020

David Deckelmann

Strategic Survey Ideas

No Comments

The short version of this blog can almost be summed up like this: (more…)

Credit union employee survey from livesurvey

Forget Members… Send a Credit Union Employee Survey!

October 29, 2020

David Deckelmann

Strategic Survey Ideas

No Comments

In any field, it’s easy to get so focused on one thing that you lose sight of everything else. And, in with credit unions, that one thing is usually our members. (more…)

Credit union member surveys from livesurvey

Why Every Credit Union Should Use Surveys

October 13, 2020

David Deckelmann

Member experience, Surveys

No Comments

Being member owned, credit unions don’t just care about their members, their business is built around them. Ergo, the best way to measure a credit union’s success is by the satisfaction of their members. (more…)