12-Month Credit Union Survey Plan and Roadmap
folder_openSurvey strategy, Uncategorized
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Building a strong survey program can be a challenge. Asking the right questions is just the tip of the iceberg. (more…)
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How Credit Unions Are Using Surveys During COVID-19
folder_openStrategic Survey Ideas, Survey strategy
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Operations have drastically changed for most credit unions since COVID-19. There isn’t much “business as usual” going around. (more…)
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How to Sort Survey Comments by Topic and Type
folder_openHow-to Guide
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When survey responses come pouring in, how do you keep them all straight? Surveys are one the best tools a credit union can use to build relationships with their members. Everything from online banking to a member’s mortgage application experience…
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How Surveys Contribute to Credit Union Member Growth
folder_openCredit unions
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Credit union member growth can be hard. It takes dedication to build up an institution and brand that attracts your community. You’ve invested in advertising and the other costs that come with member acquisition. So, you feel it when a…
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Why is Branding Important in CU and Banking Surveys?
folder_openCredit unions
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Branding is how you portray your credit union’s personality. You obviously want your logos and advertising to be easily recognizable. But when it comes to your surveys, what are you doing to promote your brand? (more…)
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Why NPS Comments Are More Important than NPS Scores
folder_openMember Insight, NPS
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You should value NPS comments over NPS scores. Why? Because not everyone runs their NPS surveys the same way. (Not sure what NPS scores are all about? Check out our article here!) (more…)
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5 Ways for Credit Unions to Build Stronger Relationships with Their Members
folder_openMember experience, Member Insight
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A member’s relationship with their credit union can be a lot like a romantic connection. Members trust their credit union with the bulk of their assets— checking accounts, auto deposits, college savings, house titles, and car loans all in one…
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How to Understand Credit Union Member Attrition
folder_openMember Insight, Strategic Survey Ideas
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As a credit union, avoiding member attrition is just as important as acquiring new members. In fact, it may be more important. So, finding ways to keep people from leaving should be a high priority. (more…)
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Member Satisfaction Surveys: Should You Use Emojis on Likert Scales?
folder_openSurvey strategy, Uncategorized
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People like to keep things simple. Especially when it comes to understanding their credit union. But when it comes to credit unions understanding their members, it’s a little more complicated. Credit unions need feedback—often in the form of member satisfaction…
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You Need Surveys for Credit Union Digital Service Channels
folder_openMember experience
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Due to the COVID-19 crisis, consumers are spending much less time outside their homes. Additionally, many credit unions have closed their branches. Others have altered the way their branches operate. This means that more people are using digital banking channels.…
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