Original title: How Maps Used Analytics and Sentiment to Improve Decisions and Profitability.
That might tell you where this is going… So, we recently had the pleasure of talking with Mike Lawson on CUbroadcast. We got to discuss one of the key bits of data that so many people miss: direct member feedback, a.k.a. survey answers.
Tune in to watch David Deckelmann, LiveSurvey CEO and SVP of Operational Subsidiaries at Maps Credit Union, and Brenton Paulsen, VP of Data Strategy at Maps Credit Union for a discussion about how they used data analytics with member sentiment to improve their decision-making and profitability.
Watch the original here, or click play below:
