Credit unions thrive on valuable member feedback. The right kind of feedback can help a credit union understand what direction to move, what services to offer, and how they can fix issues their members experience. Credit unions have several survey tool options to choose from, so why use LiveSurvey over other survey tools?
The way we see it, LiveSurvey has a few key advantages when it comes to credit union survey tools. Each advantage speaks to a different aspect of surveying. So, without further ado:
Three Reasons to Choose LiveSurvey as Your Credit Union Survey Tool
This list isn’t exhaustive, nor is it intended to highlight specific features between survey tools. Instead, we hope to shine light on what sets LiveSurvey fundamentally apart in its approach to credit union surveys.
1. Credit Union-Specific Branding
LiveSurvey was originally created by credit union industry veterans. We understand the needs that credit unions have, as well as the pride they take in their services. Consequently, we’ve designed the LiveSurvey platform to fit with your credit union’s brand.
Whereas other surveys may be branded only by the survey company, LiveSurvey works with each credit union to ensure that branding is official. Your credit union’s name, logo, and colors are all incorporated into LiveSurvey surveys.
Branding surveys specifically for your credit union instills confidence in your members. They’ll know they’re responding to a survey that actually comes from you and not from a third party. As a result, they may be more likely to respond, and they can be sure that you’re receiving their feedback directly instead of getting a distilled or distorted version from a third party.
2. Actionable Results in Real Time
Other survey tools may deliver survey results at the conclusion of a survey, or they may provide results with no reports. In some cases, other survey tools don’t allow for immediate responses to specific member transactions.
In both cases, you’re left with more work to do before you can understand your survey results. If you don’t get results in real-time, you have to wait days or weeks for your data. Then, you may need to task an employee with compilation, calculation, interpretation, and presentation of those survey results. Either way, you’ll be left with more work at the conclusion of another survey provider’s surveys.
LiveSurvey provides accurate, real-time reports as members complete surveys. This way you can see a running total of results. Beyond providing survey results in real-time, LiveSurvey can also give surveys as immediate responses to specific member transactions. That means that within minutes of completing a transaction, such as opening an account or applying for a car loan, LiveSurvey can send that member a transaction survey about their experience.
The ability to both deliver and interpret surveys and results almost immediately sets LiveSurvey apart from other credit union survey tools.
3. Reach Every Credit Union Member
LiveSurvey allows your credit union to survey every member. Other survey tools mail surveys to only a sampling of members. While this may work for massive nationwide polls, it’s not as effective for credit unions.
If you’re not surveying everyone, you’re not seeing an accurate representation of your member base. Trying to interpret survey data from smaller survey sample sizes means incomplete or inaccurate data.
A credit union’s ability to survey everyone who comes into the branch, who applies for a car loan, or who refinances their mortgage is monumental. The less that you let slip the cracks, the more you’ll member insight you’ll gain. On that front, LiveSurvey’s reach and scope outpaces other credit union survey tools.
LiveSurvey in Action
LiveSurvey is a credit union survey tool developed by credit union industry professionals. We’ve put together a survey tool specific to the needs of credit unions. Not only do we design every aspect of LiveSurvey to cater to credit unions, but we use the tool as well.
If you’d like to see the results of some of our recent industry-wide surveys from credit union employees, managers, and board members, check out the results here.
For other great information about credit unions surveys, check out our other blog posts below: