Branding is how you portray your credit union’s personality. You obviously want your logos and advertising to be easily recognizable. But when it comes to your surveys, what are you doing to promote your brand?
That’s our specialty at Livesurvey. We know there are a few options for generating credit union surveys out there. But we help you generate surveys in real time that are completely customizable to reflect the colors, styles, and language of your brand.
Here’s Why You Should Care About Branding Surveys
You know those off-brand products like bargain cereal or sodas? You think about what that brand is trying to be and totally forget what it was actually called 2 seconds later.
When your surveys are plain, stereotypical, or mundane, that’s what your members notice. They’re going to think “this is boring (maybe even annoying). This is like every auto-generated survey from anywhere ever.”
They won’t put your name to the questions you’re asking. Your surveys just won’t carry the same value.
On the flipside, if they open up a message or email that prominently represents their credit union? “Cool. I recognize this. It’s coming from a place I know and invest my loyalty in. I’ll participate in that. They want to know what I think because my opinion is valuable.”
Or something along those lines. There are more benefits to know about. Keep reading.
It Tells Your Members That They’re Part of Your Team
Use language, color schemes, and images that relate to your brand. It makes what could be an impersonal, run of the mill survey personal.
As often as you can, remind your members who you are. Remind them what you stand for and what you offer, even when it comes to details like surveys.
If you send out surveys with cartoon animals on it, (like a monkey, for example,) then people might not recognize who the email is from. Without seeing your branding, your members may see survey emails as spam, phishing attempts, or some other third-party. Branding lets your members know that your credit union is actively soliciting feedback to improve their performance.
You’ll Strengthen Your Brand by Flaunting it
By having a strong brand, you’ll catch the eye of potential members who share your values. Those members will represent you in the public by word of mouth.
Those members will answer survey questions in a way that reflects how you’re delivering on those specific, shared values.
They’ll begin to trust in you and what you represent just like people do with famous people. Let me elaborate:
What spurs the interest of regular people in celebrities? The more prominently the details of a star’s lives are flaunted—on TV or in magazines—the more interested people become. Eventually, they see that star as a whole person and may even admire them.
People develop one-way relationships with public figures they admire, even considering them trusted friends, advisors, or influences. These are called “parasocial relationships,” and they make outsiders feel like insiders.
For organizations like credit unions, the outsider/insider distinction is already blurry. Because members are members, they’re primed to form strong parasocial relationships quickly. The more prominently the details of your brand are flaunted, the more engaged people become. Your details make you unique and more interesting.
People start to see you as an individual institution amongst the rest. They start to feel that they can connect with their credit union.
For you, that means loyal members who will be more interested in what you have to say.
Branding your Surveys Builds Trust
Take the effort to put out something of quality. Your members will begin to recognize your brand more quickly. When that happens, their sense of being an included member will be strengthened. It’s important to reflect your “personality” in surveys. Surveys are the most important channel for gathering member input—and for making sure they’re on board with how you’re running things.
Building great member experiences isn’t just about making branch visits more enjoyable. It’s not only about offering a better mobile app. Really, it’s about creating personable, enjoyable experiences and building trust.
But you can’t build lasting relationships if you’re constantly changing. Even if you create enjoyable experiences, if those experiences aren’t branded, they won’t associate those experiences with your brand.
Most importantly, you can’t sustain those experiences or parasocial relationships without trust. And without branding, there’s no trust!
Want to build trust with your members? Want to create branded surveys that represent your credit union? Book a quick demo of LiveSurvey today!
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