Surveys are important tools for ensuring consistently great member service at credit unions. They provide the kind of member insight needed to make informed strategic decisions. They also highlight issues and areas that need improvement.
But surveys do more than just boost your member experience. They can also be leveraged for marketing purposes. Here are X ways that surveys give credit unions a marketing edge.
Getting testimonials, member stories, and other written feedback can be great for marketing departments. Rather than tooting their own horn, these written survey responses let members do the tooting instead.
Members’ words and experiences matter. First, you get to hear real experiences and an outside perspective on your services. Second, and more importantly, it turns your members into promoters and stakeholders.
By using written responses from members as marketing collateral, you turn your members into marketers!
2. High Metrics
Did your credit union just reach an NPS score of 80? Did a recent survey show that 98% of your members choose your credit union as their primary financial institution (PFI)? Do you want to show off the numbers that prove you excel?
Surveys provide various metrics, statistics, and findings in data. Your marketing team can use these metrics to paint a picture of what kind of credit union you run—and how your members feel about your efforts.
Advertising a few high metrics shows people that you back up your claims. You’re more than a great checking account—you’re also a world-class financial institution, and you’ve got the numbers to prove it.
3. Interesting Statistics
Too often, brands forget that they work with people. And people have personalities—and they like personality. Showcasing a little of that personality is a great way to build a sense of community and identity in your member base.
Fun surveys and interesting statistics shouldn’t be divisive. Rather, they should be small, interesting things like:
- Coca Cola vs Pepsi?
- Pineapple on pizza?
- Favorite local park?
You can highlight these statistics by including them alongside the other important metrics from your surveys (see item #2). For example, you might say, “We have an NPS score of 77, 99% of our members live in the area, and 36% say that pineapple does belong on pizza.”
Yes, it’s silly. But it offers a little personality. It speaks about your members even if they didn’t provide any testimonials you’d want to use in marketing campaigns.
There are other, less exciting ways to incorporate surveys into your marketing strategy as well. And, if you let your marketing team use your survey platform, they’ll certainly find their own uses for it (even more benefits!). Still, these are a few easy ways to incorporate your credit union survey results into your market strategy.
Want to see if your credit union’s NPS score is worth leveraging in a marketing campaign? Try our free NPS survey.
Want to see what else you can do with a credit union-specific survey platform? Contact us for a short demo!