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David Deckelmann in Strategic Survey Ideas, Surveys
The Three Tenets that Should Shape Your Credit Union Member Surveys
Much of member loyalty is driven by their perception of how convenient a credit union’s products and services are. Higher convenience correlates strongly with higher loyalty.
David Deckelmann in Member Insight, Strategic Survey Ideas, Surveys
Changes Credit Unions Have Made After a Member Survey
Credit union member surveys let you now how your members feel about your service and performance. It’s always great to hear when they’re happy. However, sometimes members let you know when something isn’t up to par. When your members are unhappy, that’s when it’s time to make changes. There’s no point in surveying your members […]
David Deckelmann in How-to Guide, Member Insight, Strategic Survey Ideas
Credit Union Member Survey Ideas
Here’s a revolutionary idea: asking people about their experiences in order to improve them in the long run. Credit union member surveys reveal significant, actionable member insight that can take your services to the next level. Financial institutions don’t just deal with money—they also deal in the social currencies of trust and loyalty. People turn […]