A few years ago, American internet users took 11 years’ worth of quizzes in the course of a month. What’s wild is that users voluntarily took the quizzes, and for no compensation! At LiveSurvey, we’ve taken a page out of Buzzfeed’s quiz book and applied them to our own practices. Here’s what we’ve learned from our fun credit union survey ideas so far.
The biggest takeaway we’ve seen so far is that fun credit union survey questions increase buy-in. Members are more likely to respond to surveys that show a little personality. Also, employees seem to appreciate the opportunity to connect with their members on a more personal level as well.
With that said, here’s a few of our favorite benefits of sending out fun credit union surveys.
1. Most Quizzes and Surveys Are Boring
Part of the reason Buzzfeed’s quizzes became so popular is because they’re fun. Nobody needs to know what kind of cheese they would be, or which rom-com protagonist they’d be. However, once the silly question has been posed, it presents a low-stakes itch that needs scratching.
Most businesses who give surveys are looking specifically for actionable data and relevant answers to pressing questions. Consequently, most business surveys use boring, clinical language. Sure, the businesses get useful data, but many people choose not to respond.
Credit unions can learn from both Buzzfeed and businesses. For credit unions, surveys should foremostly be used for gathering feedback. However, credit unions can increase the rate of responses by keeping surveys engaging and relevant.
At LiveSurvey, we often send out surveys with fun questions, and we share the results with participants. The fun questions keep the survey engaging, and sharing the results increases participant buy-in.
2. Keep Things Current
If you’re trying to increase your participation rate for surveys and get the best data possible, then you need to keep things timely.
Don’t send a member a survey about a transaction they completed days (or weeks!) ago. Send them surveys immediately after they’ve completed their transaction.
If you don’t keep things current, you risk getting inaccurate information. If you send a member a survey about when they deposited a check last week, they may not respond the way your credit union needs. It’s possible that:
- Their frustration with the experience has compounded after a couple bad days, and now they’ll report the experience as worse than it was
- Their displeasure with the experience abated after a couple days, and now they’ll report the experience as better than it was
- They’ll feel blasé about taking a survey about something the haven’t thought about in days, and their attitude will affect their response
- They won’t remember the transaction very well, and may decline to respond
If you remember to keep things current, then people will have the freshest—and probably most accurate—responses to your survey questions.
3. Credit Unions Are About People—Show It
Credit unions are all about connecting with and serving people. Fun surveys give credit unions a chance to show their human side. It makes people like, understand, and connect with them better. Plus, keeping things light makes the CU seem more approachable, friendly, and helpful (and probably better at listening).
Sending the occasional fun survey or survey questions means people will treat you more like a group of hardworking people rather than like stuffy business suits. It can promote your image as a trusted member of the community rather than just some business that helps people manage their money.
Let your members know that the people they trust with their money are in fact people, not corporate automatons with no personality, drive, sense of humor, or what-have-you. Your members will appreciate it, and we’re willing to bet, so will you.
All Aboard the Fun Survey Train
Fun credit union surveys remove one of the barriers to survey participation. Credit union members may let their guard down and feel more comfortable answering questions if they’re more personally engaged.
If you’d like to see some of the fun surveys we’ve sent out—along with their answers—check them out here.
Or, if you’d like to learn more about fun credit union survey ideas and survey strategy, follow the links below.
Credit Union Member Survey Ideas
Survey Questions to Avoid for Better Credit Union Member Insight
