LiveSurvey Blog

April Fools

LiveSurvey is already the only credit union-specific survey that delivers realtime surveys and results after transactions. It’s also flexible, able to reach your members through several media. However, there’s always room for improvement. We at LiveSurvey hear the term “omnichannel”…

Five Employee Mistakes that Destroy Member Loyalty

March 24, 2020

The benefit of exceeding expectations is relatively small. On the other hand, the cost of failing to meet expectations can be huge. A negative member interaction can have up to four times the impact of a positive one.

Surveys Give Credit Unions a Marketing Edge

March 17, 2020

Survey strategy

Surveys are important tools for ensuring consistently great member service at credit unions. They provide the kind of member insight needed to make informed strategic decisions. They also highlight issues and areas that need improvement. But surveys do more than…

Credit Union Member Experience Tools: SurveyMonkey vs LiveSurvey vs Member Loyalty Group vs Raddon

March 10, 2020

Member Insight, Strategic Survey Ideas, Surveys

Credit union member surveys measure member satisfaction across a broad range of metrics. Credit unions can use this member feedback to add, eliminate, promote, or refine products and services. Survey responses can also help credit unions pinpoint problem areas and…

8 Ways to Improve Credit Union Member Experience

March 3, 2020

Credit unions

Credit unions have long touted their superior service to differentiate themselves among other financial institutions. But as banking practices grow increasingly digital, will they be able to keep up? Some sources say that banks have already closed that gap. But…

Why Your NPS Score Might Be Inflated…

February 25, 2020

The Net Promoter Score is a great metric to measure customer satisfaction in any industry. However, just because it’s a standard metric, that doesn’t mean it gives standard, easily-compared scores. Many high NPS scores are simply inflated due to a…

The Most Frustrating Things About NPS Scores

February 18, 2020

After enticing someone to take a survey, you want to make sure they finish it—and that they provide good data. Yet, the smallest things can derail even the best surveys. So, beyond preventing survey fatigue, your credit union has another…

Likert scale definition for credit union surveys from livesurvey

What Is the Likert Scale, and How Do I Use It?

February 13, 2020

Strategic Survey Ideas

As you can imagine, there are many different kinds of questions to ask in surveys. And the variety doesn’t just extend to topics—it also refers to the way questions are framed, posed, and answered. The Likert scale is one such…

The Member Experience Stats Your Credit Union Should Measure

January 28, 2020