LiveSurvey Blog

Five Employee Mistakes that Destroy Member Loyalty

March 24, 2020

The benefit of exceeding expectations is relatively small. On the other hand, the cost of failing to meet expectations can be huge. A negative member interaction can have up to four times the impact of a positive one.

Surveys Give Credit Unions a Marketing Edge

March 17, 2020

David Deckelmann

Survey strategy

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Surveys are important tools for ensuring consistently great member service at credit unions. They provide the kind of member insight needed to make informed strategic decisions. They also highlight issues and areas that need improvement. But surveys do more than…

Why Your NPS Score Might Be Inflated…

February 25, 2020

David Deckelmann

Survey Metrics

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The Net Promoter Score is a great metric to measure customer satisfaction in any industry. However, just because it’s a standard metric, that doesn’t mean it gives standard, easily-compared scores. Many high NPS scores are simply inflated due to a…

The Most Frustrating Things About NPS Scores

February 18, 2020

David Deckelmann

Survey Metrics

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After enticing someone to take a survey, you want to make sure they finish it—and that they provide good data. Yet, the smallest things can derail even the best surveys. So, beyond preventing survey fatigue, your credit union has another…

Likert scale definition for credit union surveys from livesurvey

What Is the Likert Scale, and How Do I Use It?

February 13, 2020

David Deckelmann

Strategic Survey Ideas

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As you can imagine, there are many different kinds of questions to ask in surveys. And the variety doesn’t just extend to topics—it also refers to the way questions are framed, posed, and answered. The Likert scale is one such…

Six Ways Credit Unions Can Use Member Feedback

January 21, 2020

David Deckelmann

Survey strategy

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How many ways are there to use member feedback? At the risk of being cheeky, that depends on the kind of feedback you get. Still, without getting into specifics, there are a few overarching themes about how to leverage survey…

Key Member Satisfaction and Loyalty Touchpoints for Credit Unions

January 14, 2020

David Deckelmann

Member Insight

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One of the key differentiators for credit unions is their superior service. Or at least, it should be a key differentiator. But are you sure you’re doing it right? And if you are, are you providing that same great member…

How to increase roi for credit union members with live survey

How Surveys Increase ROI for Different Member Segments

January 9, 2020

David Deckelmann

Member Insight

No Comments

Any marketer worth their salt knows that different people want different things. And what people want isn’t entirely dictated by their income, either. No, people have different tastes, personalities, and needs as well. So, how can you ensure that your…

12 Survey Best Practices for Financial Institutions

December 19, 2019

David Deckelmann

Member Insight

No Comments

Tis the season, or so we’re told. And although sometimes it’s hard to wrap up the year, we decided not to be Grinches. Rather, we’d like to spread a little good cheer—and great member experiences—to our friends in CU-ville. (Doesn’t…

What Is a Live Survey? And Why Would I Want One?

December 10, 2019

David Deckelmann

Surveys

No Comments

A question we’ve found ourselves answering fairly often is this: What is a live survey? Considering that “live survey” is literally a part of our name, we might as well take the time to answer. So, without further ado, let’s…

Five Employee Mistakes that Destroy Member Loyalty

Surveys Give Credit Unions a Marketing Edge

Why Your NPS Score Might Be Inflated…

The Most Frustrating Things About NPS Scores

What Is the Likert Scale, and How Do I Use It?

Six Ways Credit Unions Can Use Member Feedback

Key Member Satisfaction and Loyalty Touchpoints for Credit Unions

How Surveys Increase ROI for Different Member Segments

12 Survey Best Practices for Financial Institutions

What Is a Live Survey? And Why Would I Want One?

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