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Credit unions Strategic Survey Ideas Survey strategy
November 27, 2023 / November 11, 2024 by David Deckelmann
Background Maps Credit Union is a $1.25B financial institution serving over 76,000 members in the beautiful Willamette Valley, Oregon. Maps put a lot of effort into building out their digital banking capabilities in the last several years and they wanted to measure their efforts. Maps sees digital excellence as part of their strategic growth initiative. […]
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Member Insight NPS Survey Metrics
October 24, 2023 / November 11, 2024 by David Deckelmann
Your Net Promoter Score can tell you a lot about your credit union’s member experience. But when should you worry, and when you bust out the bubbly?
Credit unions
October 11, 2023 / November 11, 2024 by David Deckelmann | Leave a Comment
Do you believe that member feedback can be a strategic advantage? Do you want to use member feedback to improve your member experience, enrich your data, power your marketing, and grow your credit union? Maps Credit Union accomplished just that. This webinar highlights how Maps Credit Union combined data analytics and member sentiment to improve […]
Survey strategy
June 27, 2023 / November 11, 2024 by David Deckelmann | Leave a Comment
Credit unions have two options when it comes to the voice of the member: Listen or ignore. If you listen to the voice of the member, you may uncover better strategic options and direction. If you ignore them, you have to trust that you what your members need better than they do. That said, balancing […]
Member Insight Strategic Survey Ideas Survey strategy
May 30, 2023 / November 11, 2024 by David Deckelmann
Original title: How Maps Used Analytics and Sentiment to Improve Decisions and Profitability. That might tell you where this is going… So, we recently had the pleasure of talking with Mike Lawson on CUbroadcast. We got to discuss one of the key bits of data that so many people miss: direct member feedback, a.k.a. survey […]
Strategic Survey Ideas Survey strategy
May 16, 2023 / May 16, 2023 by David Deckelmann
Credit union surveys have the power to transform many aspects of a credit union. And one of the most important aspects of any organization is the people who run it. In fact, it’s possible to use surveys to improve employee performance. Yet, there are some definite dos and don’ts when doing so. Read on to […]
Strategic Survey Ideas
April 24, 2023 / April 25, 2023 by David Deckelmann | Leave a Comment
Embarking on the journey of credit union surveys may leave you wondering which questions to ask. While we can’t provide a one-size-fits-all set of questions, we can offer guidance on crafting survey questions tailored to your credit union’s needs. Read on to see what kind of questions you might ask your members… depending on your […]
Survey strategy Surveys
March 7, 2023 / March 7, 2023 by David Deckelmann | Leave a Comment
It’s not always easy using the massive amount of data that credit unions create. Fortunately, survey data doesn’t require analytics to be useful.
Strategic Survey Ideas Surveys
February 6, 2023 / February 7, 2023 by David Deckelmann | Leave a Comment
Peer benchmarking is the process of evaluating your credit union against its competitors. While comparing two or more businesses, you may learn about how well match up against similar organizations. That’s all well and good, but does comparing oneself to the competition help? In this blog, we’ll look at how to use this information to […]
