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Real-time Member Surveys
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April 18, 2016 by David Deckelmann | Leave a Comment
Surveying your members is all about improving your business. While there are many different methods and approaches to go about collecting feedback, for help in navigating day-to-day obstacles, nothing beats transactional surveys. It doesn’t really matter what methods you are using to measure by. Using transactional data to generate surveys to members immediately after an […]
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April 12, 2016 / April 18, 2016 by David Deckelmann | Leave a Comment
Bill Gates is quoted as saying “Your most unhappy customers are your greatest source of learning”. In other words, member complaints are like gold to a credit union. As Credit Unions, we love our members, and they love us– we’re proud of that fact. But the reality is that this love-fest doesn’t help us improve […]
March 22, 2016 / April 18, 2016 by David Deckelmann | Leave a Comment
Most people know the story about the Nordstrom employee who let a customer return a set of snow tires despite the fact that the store never carried them. Or the one about the Zappos employee who spent six hours on the phone with a customer, just to keep him company. These stories are nice, but […]
How-to Guide
March 14, 2016 / January 15, 2021 by cuw | Leave a Comment
In this series of posts, we will explore the idea of using member surveys to improve service. Being based in the Credit Union industry, we’ll be looking at the topic from the perspective of Credit Unions who want to create their own survey. In other words, how to use a DIY approach. The last “W” […]
March 1, 2016 / March 22, 2016 by cuw | Leave a Comment
When I first started at the Credit Union (last century), member survey time was a big deal every year. Ah, those were exciting times: focus groups, phone calls, mass mailings, all to get the responses needed to understand how our members felt about the products and services they were receiving from us. Times have changed […]
February 28, 2016 / March 7, 2016 by cuw | Leave a Comment
In this series of posts, we will explore the idea of using member surveys to improve service. Being based in the Credit Union industry, we’ll be looking at the topic from the perspective of Credit Unions who want to create their own survey. In other words, how to use a DIY approach. What Should I […]
February 23, 2016 / January 15, 2021 by cuw | Leave a Comment
In this series of posts, we will explore the idea of using member surveys to improve service. Being based in the Credit Union industry, we’ll be looking at the topic from the perspective of Credit Unions who want to create their own survey. In other words, how to use a DIY approach. Read the full […]
February 18, 2016 / November 11, 2024 by cuw | Leave a Comment
In this series of posts, we will explore the idea of using member surveys to improve service. Being based in the Credit Union industry, we’ll be looking at the topic from the perspective of Credit Unions who want to create their own survey. In other words, how to use a DIY approach. We’ll be covering […]
February 13, 2016 / November 11, 2024 by cuw | Leave a Comment
