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Member Insight
February 9, 2021 / February 9, 2021 by David Deckelmann | Leave a Comment
Credit unions today must compete with big banks and fintechs alike. To attract and retain members, credit unions must tap into the voice of those members.
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Survey strategy
January 15, 2021 / January 15, 2021 by David Deckelmann | Leave a Comment
In this post, we will explore the idea of using member surveys to improve service. Being based in the credit union industry, we’ll be looking at the topic from the perspective of credit unions who want to create their own survey. Basically, this is a DIY guide.
Survey Metrics Survey strategy
December 2, 2020 by David Deckelmann | Leave a Comment
Credit unions all across the US still cling to their NPS scores. And why not? It’s a recognizable metric that monitors direction and performance over time. Plus, it can be used for peer benchmarking—if you’re into that sort of thing.
November 19, 2020 / November 18, 2020 by David Deckelmann | Leave a Comment
Marketing consent questions should be used in far more surveys. That holds true especially for organizations that feel they don’t have as many marketing resources as they’d like.
Strategic Survey Ideas
November 5, 2020 / November 11, 2020 by David Deckelmann | Leave a Comment
The short version of this blog can almost be summed up like this:
October 29, 2020 / October 28, 2020 by David Deckelmann | Leave a Comment
In any field, it’s easy to get so focused on one thing that you lose sight of everything else. And, in with credit unions, that one thing is usually our members.
Member experience Surveys
October 13, 2020 / October 8, 2020 by David Deckelmann | Leave a Comment
Being member owned, credit unions don’t just care about their members, their business is built around them. Ergo, the best way to measure a credit union’s success is by the satisfaction of their members.
Survey strategy Uncategorized
September 1, 2020 / September 10, 2020 by David Deckelmann | Leave a Comment
Building a strong survey program can be a challenge. Asking the right questions is just the tip of the iceberg.
Strategic Survey Ideas Survey strategy
August 18, 2020 / August 18, 2020 by David Deckelmann | Leave a Comment
Operations have drastically changed for most credit unions since COVID-19. There isn’t much “business as usual” going around.