There are many ways to increase your survey response rate. In this blog, we’ll list a few of the most common ways. We’ll also give you the best method out there to increase responses. And spoiler alert:
We’ll also discuss when to send survey reminders.
So, read on for a few tips about increasing survey response rates.
Why Your Survey Response Rates Are Low
Sometimes, when crafting a survey, it’s easy to lose track of context. We think of what we’re trying to accomplish and how important that survey data will be. If we think about survey response rates at all, it’s a secondary concern at best.
But it shouldn’t be. Increasing your survey response rates should be your first priority. After all, your survey might cover all your topics of interest… but if nobody opens it or takes it, you’ll get zero data.
Your survey response rates are low because you’re thinking about the information you want to gather…
And you’re not thinking about the experience of the person receiving the survey.
Simple Tips to Increase Survey Response Rates
Survey fatigue is a real issue, and it can impact the quality and quantity of your survey data. See tips to prevent survey fatigue here.
Additionally, try these tips to improve your response rate:
- Explain what the survey is for. Let your members know why you are sending them a survey and what you’ll do with the results. People want to know their time is valuable.
- Be polite. Common courtesies like saying “please” and “thank you” can get you pretty far. Again, this is about showing respect for people’s time and contribution.
- Keep the survey short. Your survey should fit on one page. If someone opens your survey and sees an endless list of questions, they might decide they have something better to do with their time.
Doing the above should be the bare minimum when it comes to improving your survey response rate. But there’s one more thing you can do that will double or triple your responses.
Send Reminder Emails
Most organizations, credit unions included, are concerned about how often they email people. Nobody wants to be a spammer.
But inboxes fill up quickly. If you send only one email per month, what are the chances that your member will see that email next to the other 50 they receive that day?
You can assume one of two things if a member doesn’t take your survey:
- The member received didn’t see your survey invite, or
- The member saw your invite and decided they might take it later.
In either case, send a follow-up request or two to remind them.
It absolutely works. Often, I’ll send out a survey for LiveSurvey and get, let’s say, 20 responses. I’ll send out a survey reminder a few days later and get 20 more. A third reminder might net me 20 more.
You can essentially double or triple your survey response rates by sending reminder emails.
When should you send survey reminders? Every few days. Don’t wait more than a week between emails.
What if Your Survey Isn’t Being Seen?
If you don’t see an improvement in response rates after following the tips above, then you might need to jump into the technical side of email marketing.
- Come up with a good subject line. Be friendly, concise, and inviting. You just need to get them to click. The rest of the information can come through in the email. Remember: short and catchy. Using the recipient’s name in the subject line will increase the open rate.
- Find out which day to send your survey. With many transactional surveys, the best time to reach out is right after the transaction. But if it’s a general survey, do some A/B testing to find out which days yield higher email open rates.
- Figure out what time of day to send your surveys. Again, if you’re automatically triggering a survey after a transaction, that’s fine. But for general surveys, A/B testing the hours of the day might help. For example, you’ll probably get fewer responses at 11p.m. than you will at 11a.m.
Following these steps will help to get your survey noticed by your target audience.
Yes, getting increased survey response rates is sometimes as easy as sending reminder emails. It seems weird, doesn’t it? That the best way to cut through inbox clutter is to contribute to it.
There’s a fine line between reminders and spam though, so please take it easy on your members!
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