cuw in Article

Is the “Likert Scale” the Key to Measuring Member Sentiment?

What is the Likert Scale? Have you ever had a hospital ask how satisfied you were with your recent visit?  What about a department store asking how much you “agree with the following statement”?  If so, then you have already had some experience using the Likert scale.  This scale is commonly used for measuring the […]

credit union member insight

David Deckelmann in Article

Move Over, NPS, There’s a New Metric in Town

Experimenting with a blend of [Member Effort Score and NPS] can help you improve your services and give you a better picture of your member’s loyalty to your credit union.