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David Deckelmann in Credit unions, NPS
The Overlooked Pitfalls of Net Promoter Scores in Credit Unions
Net Promoter Score (NPS) is widely recognized as a valuable tool for measuring member or customer sentiment. NPS, as it’s commonly referred to, has become one of the most universally understood market research metrics. Developed by Fred Reichheld in collaboration with Bain & Company and Satmetrix, it’s a proprietary instrument with a registered trademark. For […]
David Deckelmann in Credit unions, Member experience
Boost Credit Union Growth in 2025 with Member Feedback Surveys
As 2025 approaches, credit unions must embrace real-time surveys as a strategic tool to anticipate member needs, enhance experiences, and stay competitive in a rapidly evolving financial landscape.
David Deckelmann in Credit unions, Strategic Survey Ideas, Survey strategy
5 Survey Questions to Ask Your Unengaged Members—and How to Win Them Back
Discover five essential survey questions to reconnect with unengaged credit union members and actionable strategies to win them back.
David Deckelmann in Credit unions
Improving the Credit Union Member Experience
The credit union member experience used to surpass that of other financial institutions. But as banking practices grow increasingly digital, can credit unions keep up?
David Deckelmann in Credit unions, NPS, Strategic Survey Ideas, Survey strategy
Decoding the Value of Credit Union NPS
It’s easy to think your net Promoter Score (NPS) is arbitrary. However, even as a vague, catch-all metric, it can tell you a lot. LiveSurvey and Maps Credit Union looked deeper into what their NPS was telling them. What they learned was downright surprising. Read on to learn more about the value of credit union […]
David Deckelmann in Credit unions, Strategic Survey Ideas, Survey strategy
LiveSurvey Helps Maps Credit Union Increase Young Adult Member Engagement
Background Maps Credit Union is a $1.25B financial institution serving over 76,000 members in the beautiful Willamette Valley, Oregon. Maps put a lot of effort into building out their digital banking capabilities in the last several years and they wanted to measure their efforts. Maps sees digital excellence as part of their strategic growth initiative. […]
David Deckelmann in Credit unions
Developing a Data-Driven Feedback Program at Your Credit Union
Do you believe that member feedback can be a strategic advantage? Do you want to use member feedback to improve your member experience, enrich your data, power your marketing, and grow your credit union? Maps Credit Union accomplished just that. This webinar highlights how Maps Credit Union combined data analytics and member sentiment to improve […]
David Deckelmann in Credit unions
How Surveys Contribute to Credit Union Member Growth
Credit union member growth can be hard. It takes dedication to build up an institution and brand that attracts your community. You’ve invested in advertising and the other costs that come with member acquisition. So, you feel it when a member ditches you for someone else. Attrition is the enemy of growth.
David Deckelmann in Credit unions
Why is Branding Important in CU and Banking Surveys?
Branding is how you portray your credit union’s personality. You obviously want your logos and advertising to be easily recognizable. But when it comes to your surveys, what are you doing to promote your brand?