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David Deckelmann in Credit unions
Improving the Credit Union Member Experience
The credit union member experience used to surpass that of other financial institutions. But as banking practices grow increasingly digital, can credit unions keep up?
David Deckelmann in Credit unions, NPS, Strategic Survey Ideas, Survey strategy
Decoding the Value of Credit Union NPS
It’s easy to think your net Promoter Score (NPS) is arbitrary. However, even as a vague, catch-all metric, it can tell you a lot. LiveSurvey and Maps Credit Union looked deeper into what their NPS was telling them. What they learned was downright surprising. Read on to learn more about the value of credit union […]
David Deckelmann in Credit unions, Strategic Survey Ideas, Survey strategy
LiveSurvey Helps Maps Credit Union Increase Young Adult Member Engagement
Background Maps Credit Union is a $1.25B financial institution serving over 76,000 members in the beautiful Willamette Valley, Oregon. Maps put a lot of effort into building out their digital banking capabilities in the last several years and they wanted to measure their efforts. Maps sees digital excellence as part of their strategic growth initiative. […]
David Deckelmann in Credit unions
Developing a Data-Driven Feedback Program at Your Credit Union
Do you believe that member feedback can be a strategic advantage? Do you want to use member feedback to improve your member experience, enrich your data, power your marketing, and grow your credit union? Maps Credit Union accomplished just that. This webinar highlights how Maps Credit Union combined data analytics and member sentiment to improve […]
David Deckelmann in Credit unions
How Surveys Contribute to Credit Union Member Growth
Credit union member growth can be hard. It takes dedication to build up an institution and brand that attracts your community. You’ve invested in advertising and the other costs that come with member acquisition. So, you feel it when a member ditches you for someone else. Attrition is the enemy of growth.
David Deckelmann in Credit unions
Why is Branding Important in CU and Banking Surveys?
Branding is how you portray your credit union’s personality. You obviously want your logos and advertising to be easily recognizable. But when it comes to your surveys, what are you doing to promote your brand?
David Deckelmann in Credit unions
How LiveSurvey Has Helped Credit Unions
Here at LiveSurvey, we work hard to ensure that credit unions have all the tools they need to succeed. Or maybe not all the tools. Maybe just one tool, actually. But that tool is knowledge. And you can do a whole lot with knowledge. We’d like to introduce two credit unions that have used our […]
David Deckelmann in Credit unions
Increase Your Credit Union’s Profits with… a Survey!?
There are numerous reasons why any credit union should survey their members. Frankly, we could probably list a dozen off the top of our heads, and we’d just be getting warmed up. (Don’t believe us? Check our blog history.) But let’s talk about one reason that nobody can ignore: You can increase your credit union’s […]
David Deckelmann in Credit unions
How Credit Union Member Experience (MX) Shapes Branches
Surveys can teach your credit union a lot about itself. But what is the purpose of knowledge if not to grow from it? In many cases, monitoring credit union member experience (MX) can shape the branch. The worst thing you can do with a survey is to look at the results and do nothing with […]