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David Deckelmann in Member experience
Maximizing ROI Through Data-Driven Member Experience in Credit Unions
The Importance of ROI-Based Member Experience Credit unions are increasingly focusing on ROI-based Member Experience (MX) to drive both member acquisition and loyalty. By leveraging data-driven strategies, they ensure that investments in improving member interactions translate into tangible financial benefits. Here’s how they are utilizing analytics, AI, and sentiment tracking to enhance MX and achieve […]
David Deckelmann in Member experience
Revolutionizing Credit Unions with AI: Unlocking the Power of Member Data
Artificial intelligence (AI) is rapidly reshaping the financial landscape, and credit unions are no exception. As credit union executives look to leverage AI to enhance member engagement and drive strategic growth, one fundamental truth remains—AI is only as powerful as the data that fuels it. That’s why Datava and LiveSurvey are excited to present an […]
David Deckelmann in Credit unions, Member experience
Boost Credit Union Growth in 2025 with Member Feedback Surveys
As 2025 approaches, credit unions must embrace real-time surveys as a strategic tool to anticipate member needs, enhance experiences, and stay competitive in a rapidly evolving financial landscape.
Charlene Foley in Member experience
Assess Your Member Experience Function and Team
Not all Member Experience (MX) Teams are alike. The best thing you can do is ensure yours doesn’t get shaped and matured haphazardly. I have built Member Experience functions and teams from scratch and look forward to working with your credit union should you need help assessing and refining yours. Three main factors influence the […]
Charlene Foley in Member experience
Spring Cleaning Can Also Apply to Your Member Experience Reports… Learn How!
If you’re responsible for crafting ongoing or ad hoc reports for leadership at your Credit Union, it might be time for a “freshen up.” When your audience includes leaders, executives, and/or your board, your objective is to capture: Listening to Members: Start by showcasing how you’ve listened to your members. This typically involves member surveys […]
David Deckelmann in Member experience, Surveys
Why Every Credit Union Should Use Surveys
Being member owned, credit unions don’t just care about their members, their business is built around them. Ergo, the best way to measure a credit union’s success is by the satisfaction of their members.
David Deckelmann in Member experience, Member Insight
5 Ways for Credit Unions to Build Stronger Relationships with Their Members
A member’s relationship with their credit union can be a lot like a romantic connection. Members trust their credit union with the bulk of their assets— checking accounts, auto deposits, college savings, house titles, and car loans all in one place. So, like any good partner, you have to give back.
Dylan Moore in Member experience
You Need Surveys for Credit Union Digital Service Channels
Due to the COVID-19 crisis, consumers are spending much less time outside their homes. Additionally, many credit unions have closed their branches. Others have altered the way their branches operate. This means that more people are using digital banking channels. But are they using those channels effectively? Are they getting the member experience they’re used […]
David Deckelmann in Member experience
How Do You Connect with Members During a Crisis?
In the last month and change, businesses all over North America started closing. It was slow at first, but soon entire industries were closing doors and shuttering windows. And those business owners, employees, and customers are often credit union members. All the while, the far more sinister specter of COVID-19 looms over us all. To […]