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David Deckelmann in Credit unions, Strategic Survey Ideas, Survey strategy

5 Survey Questions to Ask Your Unengaged Members—and How to Win Them Back

Discover five essential survey questions to reconnect with unengaged credit union members and actionable strategies to win them back.

what to do with credit union survey data from livesurvey

Charlene Foley in Survey strategy

I Have Survey Data… Now What?

It’s okay to be in this (good) dilemma. If you are new to your role of collecting member feedback or a veteran needing some fresh ideas, relish in the fact that you are sitting on a goldmine. You have data that holds the answers to the actions your company should take on behalf of your […]

credit union member centric culture

Charlene Foley in Survey strategy

Culture Eats Strategy for Breakfast

We’ve all heard this saying before, but I can promise you from first-hand knowledge (a few times over), it is absolutely true. And the best part, as a Member Experience leader in any shape or form that you serve, you have an influential role to play. For my first blog post, I wanted to start […]

credit union survey drip campaign

David Deckelmann in Survey strategy

The Value of Drip Campaigns (in Member Satisfaction Surveys)

Member satisfaction surveys can be really misleading if you do them wrong. There are countless reasons why you might get inaccurate or biased results: You ask the wrong question You ask the wrong people You send surveys at the wrong time The list could go on. However, let’s not focus on what to avoid. Rather, […]

frustrating credit union survey

David Deckelmann in Survey strategy

Survey Pro Tip: Don’t Ask for Info You Already Have

Every data analytics company will be happy to tell you how much data your credit union has. In fact, if you have data folks on your team, they’d be happy to tell you all about it. And all those data people will also tell you that much of that data goes unused. So, why are […]

credit union nps value

David Deckelmann in Credit unions, NPS, Strategic Survey Ideas, Survey strategy

Decoding the Value of Credit Union NPS

It’s easy to think your net Promoter Score (NPS) is arbitrary. However, even as a vague, catch-all metric, it can tell you a lot. LiveSurvey and Maps Credit Union looked deeper into what their NPS was telling them. What they learned was downright surprising. Read on to learn more about the value of credit union […]

Maps Credit Union building

David Deckelmann in Credit unions, Strategic Survey Ideas, Survey strategy

LiveSurvey Helps Maps Credit Union Increase Young Adult Member Engagement

Background Maps Credit Union is a $1.25B financial institution serving over 76,000 members in the beautiful Willamette Valley, Oregon. Maps put a lot of effort into building out their digital banking capabilities in the last several years and they wanted to measure their efforts. Maps sees digital excellence as part of their strategic growth initiative. […]

credit union survey use cases with livesurvey

David Deckelmann in Survey strategy

15 Survey Use Cases for Credit Unions

Credit unions have two options when it comes to the voice of the member: Listen or ignore. If you listen to the voice of the member, you may uncover better strategic options and direction. If you ignore them, you have to trust that you what your members need better than they do. That said, balancing […]

livesurvey cubroadcast interview

David Deckelmann in Member Insight, Strategic Survey Ideas, Survey strategy

LiveSurvey on CUbroadcast at Trellance23

Original title: How Maps Used Analytics and Sentiment to Improve Decisions and Profitability. That might tell you where this is going… So, we recently had the pleasure of talking with Mike Lawson on CUbroadcast. We got to discuss one of the key bits of data that so many people miss: direct member feedback, a.k.a. survey […]