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David Deckelmann in Article
Ride Member Loyalty to Increase Profits
Understanding your member loyalty will help you predict which members are ready for new offers from you. Even more critical is knowing which members are at risk of defecting, and what steps you need to take to prevent it.

cuw in Article
Supercharge Your Surveys with Questions That Matter
Many a company has wound up making bad business decisions trying to guess what the millennial generation really wants. So how to find out what the next generation values about your relationship?