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David Deckelmann in Survey Metrics
How to Do Customer Effort Score Benchmarking at Your Credit Union
Benchmarking is a useful tool for tracking survey results. It allows credit unions to measure their performance against their own history, their competitors, and even other industries. Two of the more common standard survey types that credit unions use are Net Promoter Scores (NPS) and customer effort scores (CES). We’ve already covered NPS scores in […]
David Deckelmann in Strategic Survey Ideas
Customer Effort Score vs Net Promoter Score: The Pros and Cons of Each
If your credit union is looking to take member experience to the next level, you might want to survey. But should you go with CES or NPS?
David Deckelmann in Strategic Survey Ideas
What Are the Benefits of the Likert Scale?
Surveys and questionnaires often include many different types of questions. Some of them are multiple choice, some require written answers, and some present scales. One such scale is the Likert scale. But what is the Likert scale, and what are the benefits of it? Especially in surveys, the Likert scale is a very common question […]