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David Deckelmann in Survey strategy
Six Ways Credit Unions Can Use Member Feedback
How many ways are there to use member feedback? At the risk of being cheeky, that depends on the kind of feedback you get. Still, without getting into specifics, there are a few overarching themes about how to leverage survey information. Let’s look at how member feedback can move your credit union in the right […]
David Deckelmann in Member Insight
Key Member Satisfaction and Loyalty Touchpoints for Credit Unions
One of the key differentiators for credit unions is their superior service. Or at least, it should be a key differentiator. But are you sure you’re doing it right? And if you are, are you providing that same great member experience across all major touchpoints? Here are a few major member touchpoints where you should […]
David Deckelmann in Member Insight
How Surveys Increase ROI for Different Member Segments
Any marketer worth their salt knows that different people want different things. And what people want isn’t entirely dictated by their income, either. No, people have different tastes, personalities, and needs as well. So, how can you ensure that your credit union provides its members what they want? And just as importantly, how can you […]