David Deckelmann in Member Insight, Strategic Survey Ideas

How to Understand Credit Union Member Attrition

As a credit union, avoiding member attrition is just as important as acquiring new members. In fact, it may be more important. So, finding ways to keep people from leaving should be a high priority.

David Deckelmann in Survey strategy, Uncategorized

Member Satisfaction Surveys: Should You Use Emojis on Likert Scales?

People like to keep things simple. Especially when it comes to understanding their credit union. But when it comes to credit unions understanding their members, it’s a little more complicated. Credit unions need feedback—often in the form of member satisfaction surveys.