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David Deckelmann in Strategic Survey Ideas
The Worst Survey Question You Can Ask…
Here at LiveSurvey, we’ve seen it happen dozens of times: We set a credit union up for member experience monitoring. They’ve got their survey platform up and running. They’ve got their email lists ready and waiting. They’ve got one burning question to ask. But that one question is the worst survey question out there. So, […]
David Deckelmann in Strategic Survey Ideas
Six Ways Your Credit Union can Prevent Survey Fatigue
Have you heard of survey fatigue? It can seriously diminish your survey responses and results. Read on to learn how to prevent it.
David Deckelmann in Survey Metrics
Five Reasons Why NPS Scores Are Unreliable
NPS surveys provide a standard customer satisfaction metric across multiple industries. So, why shouldn’t you rely solely on your NPS score?
David Deckelmann in Survey Metrics
Using Net Promoter Scores for Your Credit Union Membership Drive
Are you trying to grow your credit union with a membership drive? Don’t forget the most powerful marketing resource of them all: your current members.
David Deckelmann in Strategic Survey Ideas
Why You Should Make a CES Survey for your Credit Union
A customer effort score (CES) survey could be great for your credit union. Here’s why you should make one—and why you shouldn’t stop there.
David Deckelmann in Survey Metrics
How to Calculate Your Customer Effort Score
If your credit union intends to use customer effort score surveys, then you’ll want to know how to do the calculation. Read on to learn how.
David Deckelmann in Survey Metrics
How to Do Customer Effort Score Benchmarking at Your Credit Union
Benchmarking is a useful tool for tracking survey results. It allows credit unions to measure their performance against their own history, their competitors, and even other industries. Two of the more common standard survey types that credit unions use are Net Promoter Scores (NPS) and customer effort scores (CES). We’ve already covered NPS scores in […]
David Deckelmann in Strategic Survey Ideas
Customer Effort Score vs Net Promoter Score: The Pros and Cons of Each
If your credit union is looking to take member experience to the next level, you might want to survey. But should you go with CES or NPS?
David Deckelmann in Strategic Survey Ideas
What Are the Benefits of the Likert Scale?
Surveys and questionnaires often include many different types of questions. Some of them are multiple choice, some require written answers, and some present scales. One such scale is the Likert scale. But what is the Likert scale, and what are the benefits of it? Especially in surveys, the Likert scale is a very common question […]