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David Deckelmann in Member experience, Surveys
Why Every Credit Union Should Use Surveys
Being member owned, credit unions don’t just care about their members, their business is built around them. Ergo, the best way to measure a credit union’s success is by the satisfaction of their members.
David Deckelmann in Survey strategy, Uncategorized
12-Month Credit Union Survey Plan and Roadmap
Building a strong survey program can be a challenge. Asking the right questions is just the tip of the iceberg.
David Deckelmann in Strategic Survey Ideas, Survey strategy
How Credit Unions Are Using Surveys During COVID-19
Operations have drastically changed for most credit unions since COVID-19. There isn’t much “business as usual” going around.
David Deckelmann in Credit unions
How Surveys Contribute to Credit Union Member Growth
Credit union member growth can be hard. It takes dedication to build up an institution and brand that attracts your community. You’ve invested in advertising and the other costs that come with member acquisition. So, you feel it when a member ditches you for someone else. Attrition is the enemy of growth.
David Deckelmann in Credit unions
Why is Branding Important in CU and Banking Surveys?
Branding is how you portray your credit union’s personality. You obviously want your logos and advertising to be easily recognizable. But when it comes to your surveys, what are you doing to promote your brand?
David Deckelmann in Member Insight, NPS
Why NPS Comments Are More Important than NPS Scores
You should value NPS comments over NPS scores. Why? Because not everyone runs their NPS surveys the same way. (Not sure what NPS scores are all about? Check out our article here!)
David Deckelmann in Member experience, Member Insight
5 Ways for Credit Unions to Build Stronger Relationships with Their Members
A member’s relationship with their credit union can be a lot like a romantic connection. Members trust their credit union with the bulk of their assets— checking accounts, auto deposits, college savings, house titles, and car loans all in one place. So, like any good partner, you have to give back.
David Deckelmann in Member Insight, Strategic Survey Ideas
How to Understand Credit Union Member Attrition
As a credit union, avoiding member attrition is just as important as acquiring new members. In fact, it may be more important. So, finding ways to keep people from leaving should be a high priority.
David Deckelmann in Survey strategy, Uncategorized
Member Satisfaction Surveys: Should You Use Emojis on Likert Scales?
People like to keep things simple. Especially when it comes to understanding their credit union. But when it comes to credit unions understanding their members, it’s a little more complicated. Credit unions need feedback—often in the form of member satisfaction surveys.