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David Deckelmann in Article
Out of touch with Your Membership?
Did you know: 80% of companies say they provide great service, but only 8% of consumers say they receive "great service" from the companies that serve them. In other words, 90% of companies who say they provide great service are just plain wrong. Are you one of them?
David Deckelmann in Article, How-to Guide
Don’t Let Detractors Get You Down
Immediate follow-up and attempted resolution is also a powerful way to reduce negative word of mouth. In the old days, when a member was upset they would pick up the phone and call your contact center. Now, the member picks up their smartphone to angrily inform to their 432 Facebook friends how terrible their Credit Union is! Keep your Facebook profile clean by following up to negative survey responses immediately.