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David Deckelmann in Credit unions, NPS, Strategic Survey Ideas, Survey strategy
Decoding the Value of Credit Union NPS
It’s easy to think your net Promoter Score (NPS) is arbitrary. However, even as a vague, catch-all metric, it can tell you a lot. LiveSurvey and Maps Credit Union looked deeper into what their NPS was telling them. What they learned was downright surprising. Read on to learn more about the value of credit union […]
David Deckelmann in Credit unions, Strategic Survey Ideas, Survey strategy
LiveSurvey Helps Maps Credit Union Increase Young Adult Member Engagement
Background Maps Credit Union is a $1.25B financial institution serving over 76,000 members in the beautiful Willamette Valley, Oregon. Maps put a lot of effort into building out their digital banking capabilities in the last several years and they wanted to measure their efforts. Maps sees digital excellence as part of their strategic growth initiative. […]
David Deckelmann in Credit unions
Developing a Data-Driven Feedback Program at Your Credit Union
Do you believe that member feedback can be a strategic advantage? Do you want to use member feedback to improve your member experience, enrich your data, power your marketing, and grow your credit union? Maps Credit Union accomplished just that. This webinar highlights how Maps Credit Union combined data analytics and member sentiment to improve […]
David Deckelmann in Survey strategy
15 Survey Use Cases for Credit Unions
Credit unions have two options when it comes to the voice of the member: Listen or ignore. If you listen to the voice of the member, you may uncover better strategic options and direction. If you ignore them, you have to trust that you what your members need better than they do. That said, balancing […]
David Deckelmann in Member Insight, Strategic Survey Ideas, Surveys
Peer Benchmarking: How to Gamify Your Credit Union’s Member Satisfaction
Surveying members is one of the best ways of directly measuring your credit union’s member satisfaction. Your survey results can tell you a lot on their own, but they can tell you even more when you compare your performance to that of your competitors. Credit union peer benchmarking can help your team take their services […]
David Deckelmann in Member Insight, NPS, Surveys
How to Address Unhappy Members in Your Credit Union NPS Survey
One of the most important things that a relationship or transactional survey can tell you is when someone is unhappy with your service. However, that information isn’t worth much if you don’t act on it. You can use a credit union NPS survey to address the concerns of unhappy members. While surveys are an incredible […]
David Deckelmann in Member Insight, Surveys
What is the Most Surprising Member Insight Credit Unions Have Gained from Surveys?
Decisions Based on Information: Surprising Credit Union Member Insights Gained from Surveys When it comes to providing the best services for their members, credit unions have a couple different options. Credit union member insight can be gained from surveys. They can try to glean insight through guesswork or arcane rituals, or they can completely disregard […]
David Deckelmann in How-to Guide, Surveys
How Can You Use Member Data to Improve Your Credit Union?
Any credit union should consider itself fortunate to gain valuable member data. How they choose to use that data? That’s the real trick. For the sake of simplicity, we’re going to distill this down to one simple metric—we might as well title this blog, “what kind of member insight can you gain using only one […]