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David Deckelmann in Survey Metrics
How to Do Customer Effort Score Benchmarking at Your Credit Union
Benchmarking is a useful tool for tracking survey results. It allows credit unions to measure their performance against their own history, their competitors, and even other industries. Two of the more common standard survey types that credit unions use are Net Promoter Scores (NPS) and customer effort scores (CES). We’ve already covered NPS scores in […]