LiveSurvey Blog

David Deckelmann in Survey Metrics

Why Your NPS Score Might Be Inflated…

The Net Promoter Score is a great metric to measure customer satisfaction in any industry. However, just because it’s a standard metric, that doesn’t mean it gives standard, easily-compared scores. Many high NPS scores are simply inflated due to a sampling bias. Sampling biases often arise in surveys. Essentially, if you don’t survey everyone, you […]