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David Deckelmann in Member Insight
Key Member Satisfaction and Loyalty Touchpoints for Credit Unions
One of the key differentiators for credit unions is their superior service. Or at least, it should be a key differentiator. But are you sure you’re doing it right? And if you are, are you providing that same great member experience across all major touchpoints? Here are a few major member touchpoints where you should […]
David Deckelmann in Member Insight, Strategic Survey Ideas, Surveys
How to Use LiveSurvey Templates to Gauge Credit Union Member Satisfaction
Credit unions use member surveys to gain valuable feedback. Some of the member insight they gain can help spur improvements or new services, direct marketing initiatives, or identify problem areas that require further attention. Gauging credit union member satisfaction is invaluable data that you can leverage. But we get it. Surveys aren’t your game. Your […]
David Deckelmann in Member Insight, Strategic Survey Ideas, Surveys
Survey Questions to Avoid for Better Credit Union Member Insight
Credit unions frequently give out surveys to their members to gain valuable credit union member insight. However, not all questions are created equal. If you want to make sure the feedback you’re getting is trustworthy, we’d like to caution against certain types of questions. Honest feedback is the best feedback. It’s the only kind of […]