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David Deckelmann in Surveys
Relationship vs. Transaction Surveys
Credit unions must keep in touch with member needs if they want to grow. The best way to do that is with member surveys. There are two major categories of member surveys: Relationship and transaction.

David Deckelmann in Survey strategy
Credit Union Journey Mapping: What It Is and Why It’s Important
Journey mapping is a way to visualize or understand a person’s path from Point A to Point B. It has become an important tool in tracking consumer experience for many use cases…