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David Deckelmann in Member experience
From Data to Decisions: Set Benchmarks With Member and Staff Surveys
If you’ve ever set a goal without a way to measure it, you know how tricky it can be to know if you’re really making progress. That’s where benchmarks come in. For credit unions, they’re like mile markers on the road, helping you see where you are, how far you’ve come, and where you still […]

David Deckelmann in Member Insight
Closing Strong: How Credit Unions Can Use Member Feedback to Hit Q4 Goals
Can you believe we’re already in Q4? The year has flown by, and if you’re like most credit union leaders, you’re probably looking at the calendar and thinking about how to finish strong. It’s the season where goals are top of mind, budgets are getting wrapped up, and big plans for the new year are […]

David Deckelmann in Credit unions, Strategic Survey Ideas
Planning for 2026: Let Member Feedback Shape the Future
How Credit Unions Can Use Member Feedback to Drive 2026 Strategic Planning As 2025 winds down, (ok yeah we’re only in Q3 but let’s face it, it goes quick!) credit unions are already looking ahead to 2026, and the most forward-thinking institutions are turning to one powerful resource to guide their planning: real-time member feedback. […]

David Deckelmann in Credit unions, Livesurvey product, Member experience
Closing the Gaps: Why Fixing Customer Experience Failures Must Be a Priority and How LiveSurvey Helps
Why LiveSurvey aligns perfectly with the five strategic fixes in the Amdocs report: For banks and credit unions, customer experience (CX) has become a make-or-break factor in building trust, deepening relationships, and driving long-term loyalty. As financial institutions adapt to digital transformation, changing consumer behaviors, and rising service expectations, it’s clear that traditional approaches to […]

David Deckelmann in Member experience
Maximizing ROI Through Data-Driven Member Experience in Credit Unions
The Importance of ROI-Based Member Experience Credit unions are increasingly focusing on ROI-based Member Experience (MX) to drive both member acquisition and loyalty. By leveraging data-driven strategies, they ensure that investments in improving member interactions translate into tangible financial benefits. Here’s how they are utilizing analytics, AI, and sentiment tracking to enhance MX and achieve […]

David Deckelmann in Member experience
Revolutionizing Credit Unions with AI: Unlocking the Power of Member Data
Artificial intelligence (AI) is rapidly reshaping the financial landscape, and credit unions are no exception. As credit union executives look to leverage AI to enhance member engagement and drive strategic growth, one fundamental truth remains—AI is only as powerful as the data that fuels it. That’s why Datava and LiveSurvey are excited to present an […]

David Deckelmann in Credit unions, NPS
The Overlooked Pitfalls of Net Promoter Scores in Credit Unions
Net Promoter Score (NPS) is widely recognized as a valuable tool for measuring member or customer sentiment. NPS, as it’s commonly referred to, has become one of the most universally understood market research metrics. Developed by Fred Reichheld in collaboration with Bain & Company and Satmetrix, it’s a proprietary instrument with a registered trademark. For […]

David Deckelmann in Surveys
How Credit Union Executives Feel About Christmas
Have you ever wondered how credit union executives feel about Christmas? Here’s What Our Survey Revealed! Surveys are a powerful tool for learning more about the people around you—whether it’s your members or your peers. We recently conducted a fun holiday survey among Credit Union executives, and the results were both surprising and insightful! 🎁 […]

David Deckelmann in Credit unions, Member experience
Boost Credit Union Growth in 2025 with Member Feedback Surveys
As 2025 approaches, credit unions must embrace real-time surveys as a strategic tool to anticipate member needs, enhance experiences, and stay competitive in a rapidly evolving financial landscape.