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David Deckelmann in Member experience
Maximizing ROI Through Data-Driven Member Experience in Credit Unions
The Importance of ROI-Based Member Experience Credit unions are increasingly focusing on ROI-based Member Experience (MX) to drive both member acquisition and loyalty. By leveraging data-driven strategies, they ensure that investments in improving member interactions translate into tangible financial benefits. Here’s how they are utilizing analytics, AI, and sentiment tracking to enhance MX and achieve […]
David Deckelmann in Member experience
Revolutionizing Credit Unions with AI: Unlocking the Power of Member Data
Artificial intelligence (AI) is rapidly reshaping the financial landscape, and credit unions are no exception. As credit union executives look to leverage AI to enhance member engagement and drive strategic growth, one fundamental truth remains—AI is only as powerful as the data that fuels it. That’s why Datava and LiveSurvey are excited to present an […]
David Deckelmann in Credit unions, NPS
The Overlooked Pitfalls of Net Promoter Scores in Credit Unions
Net Promoter Score (NPS) is widely recognized as a valuable tool for measuring member or customer sentiment. NPS, as it’s commonly referred to, has become one of the most universally understood market research metrics. Developed by Fred Reichheld in collaboration with Bain & Company and Satmetrix, it’s a proprietary instrument with a registered trademark. For […]
David Deckelmann in Surveys
How Credit Union Executives Feel About Christmas
Have you ever wondered how credit union executives feel about Christmas? Here’s What Our Survey Revealed! Surveys are a powerful tool for learning more about the people around you—whether it’s your members or your peers. We recently conducted a fun holiday survey among Credit Union executives, and the results were both surprising and insightful! 🎁 […]
David Deckelmann in Credit unions, Member experience
Boost Credit Union Growth in 2025 with Member Feedback Surveys
As 2025 approaches, credit unions must embrace real-time surveys as a strategic tool to anticipate member needs, enhance experiences, and stay competitive in a rapidly evolving financial landscape.
David Deckelmann in Credit unions, Strategic Survey Ideas, Survey strategy
5 Survey Questions to Ask Your Unengaged Members—and How to Win Them Back
Discover five essential survey questions to reconnect with unengaged credit union members and actionable strategies to win them back.
David Deckelmann in Livesurvey product, Member Insight
LiveSurvey Partners with Senso for AI Capabilities
We love helping credit unions understand their members (and thus, their organization) better. To further this mission, we’ve partnered with Senso AI.
David Deckelmann in How-to Guide
How to Sort Survey Comments by Topic and Type
In a nutshell: Survey responses are data. How you interpret that data is the analysis. The easiest way to begin that analysis is by sorting survey responses into “buckets.”
David Deckelmann in Credit unions
Improving the Credit Union Member Experience
The credit union member experience used to surpass that of other financial institutions. But as banking practices grow increasingly digital, can credit unions keep up?