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David Deckelmann in Credit unions
How Credit Union Member Experience (MX) Shapes Branches
Surveys can teach your credit union a lot about itself. But what is the purpose of knowledge if not to grow from it? In many cases, monitoring credit union member experience (MX) can shape the branch. The worst thing you can do with a survey is to look at the results and do nothing with […]
David Deckelmann in Credit unions
Three Signs Your Credit Union Is Delivering Good Member Experience (MX)
Credit unions distinguish themselves through their excellent member experience (MX). But not every credit union delivers the kind of MX they want to be known for. Some may be stinking up the joint without even knowing it! But here’s the thing: Most credit unions think they’re doing well! It’s only after a few bad survey […]
David Deckelmann in Credit unions
Four Signs Your Credit Union is Not Member Centric
On our blog last week, we talked a little about how to become more member centric. We suggested four things your credit union could to tap into the voice of the member. But perhaps you wondered to yourself, “does this apply to me and my credit union?” Well, wonder not. After years of robust surveying, […]
David Deckelmann in Credit unions
Early Warning Signs of Bad Credit Union Member Experience (MX)
Great member experience (MX) is one of the key differentiators between credit unions and banks. Failing to provide that MX is to lose some of what sets you apart. Obviously, then credit unions need to ensure they give their members their very best. Otherwise, they start to look a lot like banks. So, we’ve talked […]
David Deckelmann in Credit unions
Why You Need to Connect with the Voice of the Customer
Member surveys. Member experience monitoring. Listening to the voice of the member. If you’ve read this blog, you’ve probably seen something about any of those topics. But why do we talk about them so much? Read on to see why connecting with the voice of the customer is so important for credit unions today. What […]
David Deckelmann in Credit unions
Better Ways to Connect with the Voice of the Member
In the credit union industry, we like to promote how member centric we are. And when compared to banks, who answer to shareholders instead of members, we’re doing quite well.
David Deckelmann in Credit unions
Four Keys to Developing a Member-Centric Credit Union
But there is a common factor in all four of the above keys to becoming a more member-centric credit union: surveys.
David Deckelmann in Credit unions
Credit Union Member Experience Budget for 2020
As credit union budgeting season arrives for 2020, we have just one question to ask: what is your member experience worth to you?
David Deckelmann in Strategic Survey Ideas
How to Use the Right Question Types to Increase Survey Response Rates
Most Survey Survey respondents indicated less favorability toward questions that required minimal effort and time commitment.