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David Deckelmann in Member Insight, Strategic Survey Ideas
How to Understand Credit Union Member Attrition
As a credit union, avoiding member attrition is just as important as acquiring new members. In fact, it may be more important. So, finding ways to keep people from leaving should be a high priority.
David Deckelmann in Member Insight
Key Member Satisfaction and Loyalty Touchpoints for Credit Unions
One of the key differentiators for credit unions is their superior service. Or at least, it should be a key differentiator. But are you sure you’re doing it right? And if you are, are you providing that same great member experience across all major touchpoints? Here are a few major member touchpoints where you should […]
David Deckelmann in Member Insight
How Surveys Increase ROI for Different Member Segments
Any marketer worth their salt knows that different people want different things. And what people want isn’t entirely dictated by their income, either. No, people have different tastes, personalities, and needs as well. So, how can you ensure that your credit union provides its members what they want? And just as importantly, how can you […]
David Deckelmann in Member Insight
12 Survey Best Practices for Financial Institutions
Tis the season, or so we’re told. And although sometimes it’s hard to wrap up the year, we decided not to be Grinches. Rather, we’d like to spread a little good cheer—and great member experiences—to our friends in CU-ville. (Doesn’t exactly rhyme with “Whoville,” but that’s okay.) Maybe we’re watching too many Hallmark movies. Or […]
David Deckelmann in How-to Guide, Member Insight, Strategic Survey Ideas, Surveys
How You Can Give Your Credit Union Members a Voice (Hint: It’s a Survey)
Credit unions thrive on member insight. Surveys are one easy way to give all of your members a voice.
David Deckelmann in Member Insight, Strategic Survey Ideas, Surveys
Changes Credit Unions Have Made After a Member Survey
Credit union member surveys let you now how your members feel about your service and performance. It’s always great to hear when they’re happy. However, sometimes members let you know when something isn’t up to par. When your members are unhappy, that’s when it’s time to make changes. There’s no point in surveying your members […]
David Deckelmann in How-to Guide, Member Insight, Strategic Survey Ideas
Credit Union Member Survey Ideas
Here’s a revolutionary idea: asking people about their experiences in order to improve them in the long run. Credit union member surveys reveal significant, actionable member insight that can take your services to the next level. Financial institutions don’t just deal with money—they also deal in the social currencies of trust and loyalty. People turn […]
David Deckelmann in Member Insight, Strategic Survey Ideas, Surveys
LiveSurvey: What’s with All the Holiday Surveys?
We’ve been sending out surveys to the recipients of our weekly LiveSurvey emails. We’ve been asking questions about Thanksgiving preferences, Halloween costumes, and soon, all manner of winter-holiday-themed goodies. We promise there’s a reason for all this. Actually, there are several reasons. They’re all very good reasons, we’re sure you’ll agree. As a survey company, […]
David Deckelmann in Member Insight, Strategic Survey Ideas, Surveys
How to Use LiveSurvey Templates to Gauge Credit Union Member Satisfaction
Credit unions use member surveys to gain valuable feedback. Some of the member insight they gain can help spur improvements or new services, direct marketing initiatives, or identify problem areas that require further attention. Gauging credit union member satisfaction is invaluable data that you can leverage. But we get it. Surveys aren’t your game. Your […]