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David Deckelmann in Strategic Survey Ideas
How Many Questions to Put on Your Credit Union Member Survey
The average reading speed for Americans is between 200 and 300 words per minute. By our calculations, this blog should take you 2–3 minutes to read. Now, imagine that you reached that 2–3 minutes before you were halfway through reading. Would you continue reading? Would you get frustrated, but finish anyway? Do you trust […]
David Deckelmann in Strategic Survey Ideas
What a Credit Union Relationship Survey Will Not Tell You
Relationship survey can let credit unions know if they’re satisfied. But what can’t they tell you?
David Deckelmann in How-to Guide, Member Insight, Strategic Survey Ideas, Surveys
How You Can Give Your Credit Union Members a Voice (Hint: It’s a Survey)
Credit unions thrive on member insight. Surveys are one easy way to give all of your members a voice.
David Deckelmann in Strategic Survey Ideas, Surveys
Best Credit Union Member Survey Strategy for Transaction Surveys
There’s no such thing as one best, or even five best transaction survey questions. The best questions depend on what you want to know
David Deckelmann in Strategic Survey Ideas, Surveys
The Three Tenets that Should Shape Your Credit Union Member Surveys
Much of member loyalty is driven by their perception of how convenient a credit union’s products and services are. Higher convenience correlates strongly with higher loyalty.
David Deckelmann in Member Insight, Strategic Survey Ideas, Surveys
Changes Credit Unions Have Made After a Member Survey
Credit union member surveys let you now how your members feel about your service and performance. It’s always great to hear when they’re happy. However, sometimes members let you know when something isn’t up to par. When your members are unhappy, that’s when it’s time to make changes. There’s no point in surveying your members […]
David Deckelmann in How-to Guide, Member Insight, Strategic Survey Ideas
Credit Union Member Survey Ideas
Here’s a revolutionary idea: asking people about their experiences in order to improve them in the long run. Credit union member surveys reveal significant, actionable member insight that can take your services to the next level. Financial institutions don’t just deal with money—they also deal in the social currencies of trust and loyalty. People turn […]