David Deckelmann in Survey Metrics

Five Employee Mistakes that Destroy Member Loyalty

The benefit of exceeding expectations is relatively small. On the other hand, the cost of failing to meet expectations can be huge. A negative member interaction can have up to four times the impact of a positive one.

David Deckelmann in Member Insight

Key Member Satisfaction and Loyalty Touchpoints for Credit Unions

One of the key differentiators for credit unions is their superior service. Or at least, it should be a key differentiator. But are you sure you’re doing it right? And if you are, are you providing that same great member experience across all major touchpoints? Here are a few major member touchpoints where you should […]