David Deckelmann in Survey Metrics

Five Employee Mistakes that Destroy Member Loyalty

The benefit of exceeding expectations is relatively small. On the other hand, the cost of failing to meet expectations can be huge. A negative member interaction can have up to four times the impact of a positive one.

David Deckelmann in Survey strategy

Surveys Give Credit Unions a Marketing Edge

Surveys are important tools for ensuring consistently great member service at credit unions. They provide the kind of member insight needed to make informed strategic decisions. They also highlight issues and areas that need improvement. But surveys do more than just boost your member experience. They can also be leveraged for marketing purposes. Here are […]