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David Deckelmann in Survey strategy
DIY Credit Union Member Surveys: Who, What, When, Where, and Why
In this post, we will explore the idea of using member surveys to improve service. Being based in the credit union industry, we’ll be looking at the topic from the perspective of credit unions who want to create their own survey. Basically, this is a DIY guide.
David Deckelmann in Survey Metrics, Survey strategy
Survey Comment Categorization Is Better Than NPS
Credit unions all across the US still cling to their NPS scores. And why not? It’s a recognizable metric that monitors direction and performance over time. Plus, it can be used for peer benchmarking—if you’re into that sort of thing.
David Deckelmann in Survey strategy
Credit Unions: Use That Marketing Consent Question!
Marketing consent questions should be used in far more surveys. That holds true especially for organizations that feel they don’t have as many marketing resources as they’d like.
David Deckelmann in Strategic Survey Ideas
Why You Need an Attribution Question in Transaction Surveys
The short version of this blog can almost be summed up like this:
David Deckelmann in Strategic Survey Ideas
Forget Members… Send a Credit Union Employee Survey!
In any field, it’s easy to get so focused on one thing that you lose sight of everything else. And, in with credit unions, that one thing is usually our members.
David Deckelmann in Member experience, Surveys
Why Every Credit Union Should Use Surveys
Being member owned, credit unions don’t just care about their members, their business is built around them. Ergo, the best way to measure a credit union’s success is by the satisfaction of their members.
David Deckelmann in Survey strategy, Uncategorized
12-Month Credit Union Survey Plan and Roadmap
Building a strong survey program can be a challenge. Asking the right questions is just the tip of the iceberg.
David Deckelmann in Strategic Survey Ideas, Survey strategy
How Credit Unions Are Using Surveys During COVID-19
Operations have drastically changed for most credit unions since COVID-19. There isn’t much “business as usual” going around.
David Deckelmann in Credit unions
How Surveys Contribute to Credit Union Member Growth
Credit union member growth can be hard. It takes dedication to build up an institution and brand that attracts your community. You’ve invested in advertising and the other costs that come with member acquisition. So, you feel it when a member ditches you for someone else. Attrition is the enemy of growth.