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David Deckelmann in Strategic Survey Ideas, Survey strategy
Using Surveys to Improve Employee Performance
Credit union surveys have the power to transform many aspects of a credit union. And one of the most important aspects of any organization is the people who run it. In fact, it’s possible to use surveys to improve employee performance. Yet, there are some definite dos and don’ts when doing so. Read on to […]
David Deckelmann in Survey strategy, Surveys
How Member Surveys Can Reveal Upsell and Cross-Sell Opportunities
It’s not always easy using the massive amount of data that credit unions create. Fortunately, survey data doesn’t require analytics to be useful.
David Deckelmann in Survey strategy
Are You Surveying the Right Members at Your Credit Union?
Not only is it possible to get biased results by surveying the wrong people—it’s also possible to introduce noise that makes results hard to understand.
David Deckelmann in Survey strategy
Qualitative vs Quantitative Feedback in Member Experience Surveys
Credit union member experience surveys should look for a balance of qualitative vs quantitative feedback. Read on to learn more.
David Deckelmann in Survey strategy
How Mid Oregon Credit Union Increased Member Satisfaction
Mid Oregon Credit Union, a $600m institution serving Central Oregon. Here’s how they increased member satisfaction in their call center.
David Deckelmann in Survey strategy
The Easiest Way to Increase Your Survey Response Rate
You can essentially double or triple your survey response rates by sending reminder emails.
David Deckelmann in Survey strategy
Survey Language: How You Ask the Question Matters
Recently, a credit union reported an NPS score of 85. For reference, the average credit union NPS is in the mid-40s. A good NPS is in the 60s. So sure, 85 is possible, but it warrants further examination.
David Deckelmann in Survey strategy
When to Send Surveys to Maximize Engagement
One of the easiest ways to maximize engagement with surveys is to make sure the recipient receives it at the right time. But when is the best time to send a survey?
David Deckelmann in Survey strategy
Texts vs. Emails: SMS Survey Alerts for Credit Unions
Hey credit unions… Ever thought about what text messages would do for your survey response rate? Well, we’ve made it really easy to find out!